Raipur: Herbal products of Chhattisgarh have been made available for sale on the online platform Amazon. As soon as the products were launched on Amazon, the orders started pouring in and the products were sold out within a few hours of their launch.
However, Chhattisgarh State Minor Forest Produce Association took immediate initiative and made arrangements to ensure supply according to the demand. Chhattisgarh State Minor Forest Produce Association has collaborated with Amazon for the sale of these products.
The herbal products of Chhattisgarh are now available at the online platform Amazon App under the brand name of 'Chhattisgarh Herbals'. Soon after the launch on Amazon, Chief minister Bhupesh Baghel became the first customer to purchase a 'Chhattisgarh Herbal' product. He had placed an order on this app for 'Forest Honey' prepared by women self-help groups. 23 products such as Forest Honey, Organic Bastar Cashew, Chironji, Mahua Laddu are now available on Amazon.
Chhattisgarh State Minor Forest Produce Association has collaborated with Amazon to encourage women entrepreneurs under its Saheli program. Under Amazon's Saheli program, a team provides specialized support and training to increase the sale of products created by women entrepreneurs. Chhattisgarh State Minor Forest Produce Association has also been working consistently for the upliftment of about 13.50 lakh forest dwellers.
Minor forest produce collected by the forest dwelling tribes is procured at minimum support price and converted into various consumer products at Van Dhan Vikas Kendras, run by women self-help groups. The products made from these invaluable minor forest produce of the forests of Chhattisgarh are now being sold in the market under the brand of Chhattisgarh Herbals. Many products like Van Honey, Organic Bastar Cashew, Chironji, Mahua Laddu have been made available for sale on Amazon as well.