New Delhi. "There is a need to discuss the culture and behaviour of media at present. If we understand the culture of media, then we will also recognize the country and society culture." said Dr Sachchidanand Joshi, Member Secretary, Indira Gandhi National Center for the Arts, Delhi, in a program called 'Friday Dialogue' organized by the Indian Institute of Mass Communication (IIMC). On this occasion, the Director-General of IIMC Prof. Sanjay Dwivedi and Additional Director General K. Satish Namboodiripad was also present.
Speaking on the subject of 'Media and Culture', Dr Joshi said that today there is a need to change the basic character of media. Noam Chomsky had said that the basic nature of media is negative and negative news is seen more in the media today. It is, therefore, necessary that it be discussed and the credibility of the media should be brought back. Dr Joshi said that India has an ancient tradition of dialogue. If we read the Natya Shastra, Veda, Gita, etc., we will find that all these texts have questions and answers which is a part of the dialogue. It is said in the Indian culture that until the right questions arise in your mind, you do not get the right answers. And this is also the case with the media.
Describing culture as an important part of life, Dr Joshi said that culture has been included in the new National Education Policy. There was a time when education was a part of the culture, and India was given the status of Vishva Guru. But slowly other things were added to our culture, and Indian values were left behind. Dr Joshi said that if you ask a person whether you would like to be called 'sanskari' or educated, most of the students would like to be called 'sanskari'. This is the strength of India's culture. People in abroad also know India because of its great culture.
On this occasion, Prof. Sanjay Dwivedi said that to understand India, we have to follow the path shown by Swami Vivekananda, Maharishi Arvind and Babasaheb Ambedkar. We have to find the sources from which Hindustan is one. 'Nation first' should be our resolution.
Prof. Shashwati Goswami conducted this program. IIMC has started a program called 'Friday Dialogue' so that the students can communicate with the eminent scholars of the country. In the next 'Friday Dialogue', Uday Mahurkar, Information Commissioner, Government of India, will meet the students on the subject of 'Media and Right to Information' on December 18 2020.