New Delhi. "India maintains a friendship with all its neighbours, but new India will not accept terrorist attacks on its territory," said Minister of State for External Affairs V. Muraleedharan, while interacting with the students of the Indian Institute of Mass Communication (IIMC) on the fourth day today. Speaking on the subject 'Paradigm Shift in Indian Foreign Policy ', V. Muraleedharan said that today is the anniversary of the November 2008 terror attacks in Mumbai. One of our neighbouring countries has voluntarily adopted terrorism as a dialogue. He said that India's uniform process on terrorism has better exposed our policy regarding countries which use terrorism as their foreign policy. We have made it clear that New India will not face terrorist attacks quietly.
Emphasizing the role of media in foreign policy, Muraleedharan said that it is the responsibility of media to present the right representation of India globally. Media plays an important role in bilateral relations with neighbouring countries. Many times the wrong picture of India is presented in news. So my media friends must keep in mind the facts and figures while reporting.
The Minister of State for External Affairs said that India's permanent membership of the UN Security Council is a top priority of the government. Referring to the 'Act East Policy', he said that the objective of this policy is to advance economic cooperation, cultural relations and strategic partnership.
Muraleedharan said that COVID-19 has given us an idea of mutual engagement and dependence on each other. We cannot fight this enemy alone. This disease does not see boundaries, so our fight against it must be coordinated.
Earlier speaking on the topic 'Digital and Social Media: Emerging Fifth Pillar of Democracy' in the first session of the program, Balendu Sharma Dadhich, Director, Localization, Microsoft India, said that some people consider digital media as part of the fourth pillar of democracy and some people call it the fifth pillar of democracy. But, according to me 'information' is the fourth pillar of democracy. In the era of information and technology, every person is a media institution today.
Screenwriter and columnist Advaita Kala said that today whole world is using new media. She said that today everything is available at one click on the Internet, you don't have to wait for newspapers or magazines for news. This is the power of digital media.
Senior journalist Abhijit Majumdar said that digital media is the most powerful among the four pillars of democracy today. Today people know what they have to read and what to watch. Hence, the reader chooses content as per his choice today and pays for it. The reader does not have this facility in the newspaper. Senior journalist Shalabh Upadhyay said that digital media has to maintain its credibility in the present times.
Speaking on the theme 'Advertising and Public Relations Industry: Creativity in the COVID-19 era' in the second session of the function, promoter of Goodedge Madhvendra Puri Das said that journalism and advertising and PR are two sides of the same coin. The job of journalism is to inform people and help them form an opinion on a subject. Communication Chief of Reliance Rohit Bansal said that companies should formulate a strategy of advertising and public relations according to the readers and audience. Only then companies will be successful in their objectives.
On Friday, the fifth and final day of the Orientation Programme, Union Health Minister, Dr Harsh Vardhan, Director General of Doordarshan Mayank Agarwal, South Asia Head of Associated Press TV, Vineeta Deepak and Managing Editor of Network 18 Brajesh Singh will interact with the IIMC students. IIMC alumni will meet new students in the closing session of the program. These alumni include Aaj Tak News Director Supriya Prasad, Consulting Editor of News Nation Deepak Chaurasia and Nazia Naseem, the first millionaire of this season of Kaun Banega Crorepati.